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What
is a digital publication?
The Publication industry has changed completely. The
rapid evolution of digital media now facilitates development
of engaging digital publications that demonstrate products
and features with a clarity that can rival live demonstrations.
Developed using a combination of interactive digital technologies
such as Graphics Packages, Authoring tools and Animation, digital publications
are widely used by manufacturers and marketing and promotions alike to present
manufactured products to prospective buyers. These digital
products provide the freedom to communicate the brand promise
and product information using 3D, animation and other rich
media formats.
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The
Ultimate media for
the ultimate tool
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Why create a digital version?
When
a product is manufactured, it requires sales materials for successful
marketing to consumers, and this conventional material can be
complemented very successfully by a digital brochure. When a
product is sold, consumers are provided with a number of booklets
and product manuals, all designed to ensure they quickly and
easily understand the product. Just as a brochure or a product
manual is shipped with new products, so can a weblink or CD containing
an interactive digital manual complete with simulated "how-to-install"
and "how-to-use" instructions.
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Digital
Publications can be put on the internet for access by customers
spread across different territories.
Digital Publications can also be made available as links
from the web site of company or inventor, and in turn these
links can be added to any e-mail sent out by your company.
The
Laverna Group is offering a product which will never run
out, will cost less than any other form of marketing, can
be easily updated, and creates a simple gateway to new and
existing customers. To find out more contact us today
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